We buy the value we perceive.
We buy the value we perceive.
We buy the value we perceive.
Intro
Intro
Welcome to my portfolio. Here, design meets strategy. Explore a curated selection of branding, marketing and digital design projects, crafted to captivate, communicate with purpose, and drive real business results.
Welcome to my portfolio. Here, design meets strategy. Explore a curated selection of branding, marketing and digital design projects, crafted to captivate, communicate with purpose, and drive real business results.
01
Portfolio
02
Work Experience
AUG, 2024 - CURRENT
Marketing Strategist, BTG Pactual
At BTG Pactual, I develop marketing strategies focused on banking and payroll loan products, with an emphasis on acquisition, engagement, and effective communication. I work on redesigning commercial support materials and supporting B2C onboarding initiatives, optimizing account opening and card request journeys. I also lead relationships with partner companies, structuring activations and campaigns to continuously promote the payroll loan product. My work includes building content flows and strategic adjustments aligned with the new guidelines introduced by Provisional Measure 1,292/2025, ensuring consistency between communication, product, and business strategy.
AUG, 2024 - CURRENT
Marketing Strategist, BTG Pactual
At BTG Pactual, I develop marketing strategies focused on banking and payroll loan products, with an emphasis on acquisition, engagement, and effective communication. I work on redesigning commercial support materials and supporting B2C onboarding initiatives, optimizing account opening and card request journeys. I also lead relationships with partner companies, structuring activations and campaigns to continuously promote the payroll loan product. My work includes building content flows and strategic adjustments aligned with the new guidelines introduced by Provisional Measure 1,292/2025, ensuring consistency between communication, product, and business strategy.
AUG, 2024 - CURRENT
Marketing Strategist, BTG Pactual
At BTG Pactual, I develop marketing strategies focused on banking and payroll loan products, with an emphasis on acquisition, engagement, and effective communication. I work on redesigning commercial support materials and supporting B2C onboarding initiatives, optimizing account opening and card request journeys. I also lead relationships with partner companies, structuring activations and campaigns to continuously promote the payroll loan product. My work includes building content flows and strategic adjustments aligned with the new guidelines introduced by Provisional Measure 1,292/2025, ensuring consistency between communication, product, and business strategy.
Sep, 2022 - AUG, 2024
Marketing Manager, Ali (a BTG Pactual company)
I established Ali's marketing department following a R$ 135 million investment from BoostLAB by BTG Pactual, creating processes, policies, team, KPIs, and CRM Hubspot management. We launched products and promoted engagement through digital communication and events for HR professionals and company employees (B2B/B2C). I revamped relationship workflows, digital products, and UX/UI. Completed a full rebranding of the Ali brand, structuring communication and campaigns. We increased lead acquisition by 150-200% and conversions by 50% via WhatsApp.
Sep, 2022 - AUG, 2024
Marketing Manager, Ali (a BTG Pactual company)
I established Ali's marketing department following a R$ 135 million investment from BoostLAB by BTG Pactual, creating processes, policies, team, KPIs, and CRM Hubspot management. We launched products and promoted engagement through digital communication and events for HR professionals and company employees (B2B/B2C). I revamped relationship workflows, digital products, and UX/UI. Completed a full rebranding of the Ali brand, structuring communication and campaigns. We increased lead acquisition by 150-200% and conversions by 50% via WhatsApp.
Sep, 2022 - AUG, 2024
Marketing Manager, Ali (a BTG Pactual company)
I established Ali's marketing department following a R$ 135 million investment from BoostLAB by BTG Pactual, creating processes, policies, team, KPIs, and CRM Hubspot management. We launched products and promoted engagement through digital communication and events for HR professionals and company employees (B2B/B2C). I revamped relationship workflows, digital products, and UX/UI. Completed a full rebranding of the Ali brand, structuring communication and campaigns. We increased lead acquisition by 150-200% and conversions by 50% via WhatsApp.
DEC, 2021 - AGO, 2022
Marketing Manager, Monte Bravo (XP Inc.)
Monte Bravo, a partner of XP Inc., is a leading player in the high-net-worth investment advisory market in Brazil. I managed a multidisciplinary marketing team in design, content, and customer insights. I structured integrated communication processes along the customer journey and implemented a communication system aligned with Monte Bravo's strategies. I adopted communication KPIs, conducted consumer habit research, and employed SEO and social listening practices to create content based on customer insights. I refined branding strategies, planned marketing initiatives, and developed educational products. I conceived and executed communication plans and events, both online and in-person, including giveaways, set designs, awards, and audiovisual and press coverage.
DEC, 2021 - AGO, 2022
Marketing Manager, Monte Bravo (XP Inc.)
Monte Bravo, a partner of XP Inc., is a leading player in the high-net-worth investment advisory market in Brazil. I managed a multidisciplinary marketing team in design, content, and customer insights. I structured integrated communication processes along the customer journey and implemented a communication system aligned with Monte Bravo's strategies. I adopted communication KPIs, conducted consumer habit research, and employed SEO and social listening practices to create content based on customer insights. I refined branding strategies, planned marketing initiatives, and developed educational products. I conceived and executed communication plans and events, both online and in-person, including giveaways, set designs, awards, and audiovisual and press coverage.
DEC, 2021 - AGO, 2022
Marketing Manager, Monte Bravo (XP Inc.)
Monte Bravo, a partner of XP Inc., is a leading player in the high-net-worth investment advisory market in Brazil. I managed a multidisciplinary marketing team in design, content, and customer insights. I structured integrated communication processes along the customer journey and implemented a communication system aligned with Monte Bravo's strategies. I adopted communication KPIs, conducted consumer habit research, and employed SEO and social listening practices to create content based on customer insights. I refined branding strategies, planned marketing initiatives, and developed educational products. I conceived and executed communication plans and events, both online and in-person, including giveaways, set designs, awards, and audiovisual and press coverage.
NOV, 2019 - DEC, 2021
Marketing, Branding & Design Specialist, Monte Bravo (XP Inc.)
I implemented a strategic brand management culture through workshops, repositioned brands internally and with external consultancy, and structured research and KPIs for brand health. I standardized verbal and visual universes, developed a branding plan focused on activations, and led digital and OOH communication campaigns. I coordinated a design team, executed audiovisual projects, and revamped visual standards and websites, implementing an integrated CRM system to optimize customer information collection.
NOV, 2019 - DEC, 2021
Marketing, Branding & Design Specialist, Monte Bravo (XP Inc.)
I implemented a strategic brand management culture through workshops, repositioned brands internally and with external consultancy, and structured research and KPIs for brand health. I standardized verbal and visual universes, developed a branding plan focused on activations, and led digital and OOH communication campaigns. I coordinated a design team, executed audiovisual projects, and revamped visual standards and websites, implementing an integrated CRM system to optimize customer information collection.
NOV, 2019 - DEC, 2021
Marketing, Branding & Design Specialist, Monte Bravo (XP Inc.)
I implemented a strategic brand management culture through workshops, repositioned brands internally and with external consultancy, and structured research and KPIs for brand health. I standardized verbal and visual universes, developed a branding plan focused on activations, and led digital and OOH communication campaigns. I coordinated a design team, executed audiovisual projects, and revamped visual standards and websites, implementing an integrated CRM system to optimize customer information collection.
JAN, 2017 - JAN, 2019
Art director & Marketing Analyst, Flytour
Grupo Flytour is one of the largest travel companies in Brazil, with over 45 years of experience, offering services in corporate travel, leisure, exchange programs, and events. It stands out for innovation and excellent customer service, providing personalized and high-quality solutions. I controlled the creation flow and directed the art for events and products, managed social media, requested and followed legal processes for image banks and contracts with influencers, and implemented communication strategies via WhatsApp and corporate TV, using RD Station CRM.
JAN, 2017 - JAN, 2019
Art director & Marketing Analyst, Flytour
Grupo Flytour is one of the largest travel companies in Brazil, with over 45 years of experience, offering services in corporate travel, leisure, exchange programs, and events. It stands out for innovation and excellent customer service, providing personalized and high-quality solutions. I controlled the creation flow and directed the art for events and products, managed social media, requested and followed legal processes for image banks and contracts with influencers, and implemented communication strategies via WhatsApp and corporate TV, using RD Station CRM.
JAN, 2017 - JAN, 2019
Art director & Marketing Analyst, Flytour
Grupo Flytour is one of the largest travel companies in Brazil, with over 45 years of experience, offering services in corporate travel, leisure, exchange programs, and events. It stands out for innovation and excellent customer service, providing personalized and high-quality solutions. I controlled the creation flow and directed the art for events and products, managed social media, requested and followed legal processes for image banks and contracts with influencers, and implemented communication strategies via WhatsApp and corporate TV, using RD Station CRM.
03
FAQ
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
What industries do you specialize in?
What services do you offer as a designer?
Can you provide examples of your previous work?
How do you approach branding projects?
Can you walk me through your design process?
What software and tools do you use for your designs?
